This 10 pack is perfect for sharing with friends. Contains caffeine. Please Recycle. Beverage Brands UK Ltd. Park, Rathcoole, Ireland. Important Information The above details have been prepared to help you select suitable products.
WKD is celebrating its 20 th anniversary with a packaging makeover and the launch of two lower-calorie drinks in a bid to appeal to more 18 to year-olds. Fruit cider has won over many shoppers from this age group, while a recent Kantar report suggested this generation is drinking a lot less than previous ones. Eighteen to year-old consumers in have very different lifestyles, approaches, views and aspirations to their equivalent peer group 20 or even 10 years ago. It became evident from the deep-dive consumer research we have been undertaking that a more radical and revolutionary approach is needed to bring in new RTD consumers and reverse the decline in sales. SHS Drinks also has plans in the pipeline to extend the WKD family with the introduction of a new lighter, lower-calorie range.
WKD Blue Alcoholic Ready to Drink Multipack 10 x 275ml
WKD is a brand of alcopop produced by Beverage Brands. The small change to the alcohol element of the WKD was not intended to change the taste of the product and for clarity, still contains triple distilled vodka. In addition, it contains an alternative alcohol base not wine to minimise tax. The actual recipe remains unchanged. WKD originally contained 5.